About

Hi, I'm Aaron Engel.

Senior Product Designer with a background in clinical counseling, focused on AI-driven health and behavioral products. I bring structure to complex problems and ship systems that scale.

Aaron Engel

What I Do

I'm often brought into projects that feel fragmented, overly complex, or difficult to move forward. My role is to create clarity, both in the product and across the team.

  • Breaking down complex workflows into intuitive experiences
  • Identifying what matters most to users and the business
  • Establishing structure through reusable patterns and systems
  • Designing solutions that can evolve as products grow

My background in counseling shaped how I approach UX. I listen carefully, look for underlying patterns, and focus on understanding problems before jumping to solutions. That perspective carries through everything I design.

How I Work

I approach design as both a systems problem and a human problem.

  • I think in systems, not just screens
  • I prioritize clarity over novelty
  • I use data, research, and real constraints to guide decisions
  • I design with implementation in mind, not just ideal states

Design Systems & Scalability

Across my work, I consistently establish reusable components, tokenized styles, and shared patterns that improve consistency and reduce friction between design and development. Rather than treating design systems as standalone deliverables, I build them alongside real products, ensuring they're practical, adaptable, and grounded in actual use.

Capabilities

Research & Strategy

  • User Research
  • Usability Testing
  • Information Architecture
  • Jobs-to-be-Done
  • Competitive Analysis

Interaction Design

  • Wireframing
  • Prototyping
  • Interaction Modeling
  • Accessibility (WCAG)
  • Responsive Design

Visual & Systems Design

  • Design Systems
  • Design Tokens
  • Component Libraries
  • High-Fidelity UI
  • Motion Design

Tools

  • Figma
  • FigJam
  • Storybook
  • Zeroheight
  • Miro
  • Jira
  • GitHub

Working with AI

I actively use AI to accelerate workflows, explore ideas, and reduce repetitive work. But I treat it as a tool, not a decision-maker. Strong UX still comes from understanding users, defining the right problems, and making thoughtful tradeoffs. AI helps move faster, but it doesn't replace that responsibility.

What I'm Looking For

I'm most interested in roles where I can work on meaningful, complex problems, contribute to product direction rather than just execution, help teams create clarity and momentum, and build systems that support long-term growth.

Let's talk